.tel domains are designed to compliment your existing website. By linking the two you can improve your position on search engines like Google.

You can also incorporate .tel technology into your existing website using a free integration tool provided by Telnic. Away from the web you can also save money on areas like stationery by giving your customers a single, easy to remember, contact address which you know will always have up-to-date information readily available.

Beyond your company's web site or your own personal blog, having a .tel domain name and related content enables you to not only be found, but lets you create a virtual address book where you can story a variety of contact and content information that helps you define and expand your presence on the social web and be found.

As you expand your presence on various web based platforms, this is not just a calling card; it's a way to illustrate that you really get the principle of the long tail.